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Selling toys in Brazil

In Brazil, toys follow INMETRO's Portaria 302/2021: technical requirements, compulsory certification by an accredited body, and registration with INMETRO before sale. The conformity seal on the pack carries the registration number. INMETRO and its delegated state bodies check toys on the market, with penalties under Law 9.933/1999.

Updated · Each section links to the official source it comes from

Regulator
INMETRO (Instituto Nacional de Metrologia, Qualidade e Tecnologia)
Main rule
Portaria 302/2021 for toys
Conformity assessment
Compulsory certification
Registration
Required for sale (Registro de Objeto)
Mark
Conformity seal with the INMETRO registration number
Penalties
Law 9.933/1999: fines up to R$1,500,000

Before a product goes on sale

The questions to answer, in the order they usually come up.

  1. 1Is the product a toy under INMETRO's rules, and for which age? Read more
  2. 2Has it been certified by an accredited certification body? Read more
  3. 3Is it registered with INMETRO? Read more
  4. 4Does the seal on the pack carry the registration number? Read more
  5. 5Does the import licence need INMETRO's consent? Read more
  6. 6How are toys checked once on sale? Read more

The rules, by area

What each area covers, the texts that set it, and what the official pages say.

Technical requirements and age grading

What Portaria 302/2021 sets for toys, and how age grades work.

  • Portaria 302/2021 sets the technical requirements for toys and makes certification compulsory and registration mandatory for sale in Brazil (INMETRO FAQ).
  • Age grading follows ABNT ISO 8124-8: toys for 0 to 3 years may not have small parts that can be swallowed, toys up to 5 years may not contain glass, and chemistry sets are not recommended under 8.
  • An electric toy has at least one function that depends on electricity, up to 24 volts; products above 24 V, and vehicles for use on public roads, are not electric toys.
  • Brazil has regulated toy safety since 1992 (Portaria Inmetro/MJ 47 of 13 March 1992), with compulsory certification.

How we help: Compliant Always reads your test reports against the requirements for the toy's age grade, and keeps them with the product. Ask about this

Certification and registration

Compulsory certification by an accredited body, then registration with INMETRO.

  • Certification is carried out by a product certification body accredited by INMETRO, under the general requirements in Portaria 200/2021 (RGCP).
  • The certificate of conformity is a condition for registering the toy with INMETRO (INMETRO FAQ).
  • Where registration applies, the seal and sale depend on the object's registration (Registro de Objeto) (Portaria 200/2021).
  • The transition ended on 1 July 2025: after that date, toys on sale must carry the registration number on the seal.

How we help: Compliant Always keeps the certificate and the INMETRO registration with each toy, dated, and shows when a certificate is due to expire. Ask about this

The conformity seal

Where the seal goes and what it shows.

  • The Conformity Identification Seal (Selo de Identificação da Conformidade) is printed on the label or pack, visibly, clearly and indelibly, following the models in Annex III of Portaria 302/2021.
  • Toys sold loose or without individual packaging carry the seal on the toy or attached to it, with the registration number.
  • A product that contains a toy as a gift that is not visible carries the phrase "ATENÇÃO: Contém brinquedo certificado no âmbito do Sistema Brasileiro de Avaliação da Conformidade" (contains a toy certified under the Brazilian conformity assessment system).
  • Imported products carry the seal before they enter Brazil (Portaria 200/2021).
  • In online sales, the seal information must be visible on each page offering the product (Portaria 178/2022).

How we help: Compliant Always reads your pack artwork and online listings for the seal and registration number, and shows where they are missing. Ask about this

Import consent

INMETRO's role at the border.

  • INMETRO consents to import licences (LPCO and LI) for products subject to compulsory regulation, under Portaria 137/2022, through the Orquestra system (INMETRO import consent page).
  • In INMETRO's 2020 risk classification, toys are risk III, the class that keeps registration and import consent (Portaria 282/2020).

How we help: Compliant Always keeps the certificate and registration with each shipment so the import consent has its documents on file. Ask about this

Market checks and penalties

How toys are checked once on sale, and what follows a breach.

  • Market checks are carried out by the Brazilian Network of Legal Metrology and Quality (RBMLQ-I): formal checks of the seal, the registration and the mandatory markings, and technical checks by testing.
  • Breaches can lead to the penalties in Law 9.933/1999: warning, fine, ban, seizure, destruction, and suspension or cancellation of the registration (Article 8).
  • Fines range from R$100 to R$1,500,000 (Article 9).
  • INMETRO records consumer accidents involving products through its consumer accident system (SINMAC).
  • Under the Consumer Defence Code, a supplier that learns of a danger after sale must inform the authorities and consumers immediately (Article 10).

How we help: Compliant Always keeps the certificates, registration and test reports for each toy together, so a market check or retailer question is answered from the record. Ask about this

Who answers for what

WhoWhat they answer forHow we help
ManufacturerCertification, registration and the seal on the product.Certificates, test reports and the registration kept with each toy.
ImporterCertified, registered toys carrying the seal before entry, and import consent.The foreign maker's reports read and dated before the goods ship.
RetailerSelling only registered toys with the seal, and showing it online.Questionnaires answered from the record of each toy.
Certification bodyAssessing conformity under Portaria 302/2021 and issuing the certificate.The certificate filed with the product and its expiry date shown.

States and municipalities

Under the Consumer Defence Code, the federal government, the states and the Federal District make concurrent rules on production, distribution and consumption, and together with the municipalities they oversee and control production, distribution and advertising (Article 55).

Health surveillance is shared: state, Federal District and municipal health authorities license food establishments and receive the communication of start of manufacture for many foods, and INMETRO's delegated state bodies (IPEMs) inspect regulated and pre-packaged products on the market.

Questions businesses ask

Do toys need INMETRO certification in Brazil?
Yes. Portaria 302/2021 makes certification of toys compulsory, by a certification body accredited by INMETRO.
Do toys need to be registered with INMETRO?
Yes. Registration is mandatory for sale under Portaria 302/2021, and the certificate of conformity is a condition for it.
What does the INMETRO seal on a toy show?
The Conformity Identification Seal, printed on the label or pack following Annex III of Portaria 302/2021, carrying the INMETRO registration number.
Can toys certified under the old rules still be sold without a registration number?
No longer. The transition for toys certified under the older Portarias and made by 31 December 2021 ended on 1 July 2025.
What age rules apply to toys in Brazil?
Age grading follows ABNT ISO 8124-8. Toys for 0 to 3 years may not have small parts, toys up to 5 years may not contain glass, and chemistry sets are not recommended under 8.
Are electric scooters and ride-on cars toys in Brazil?
Electric toys work at up to 24 volts. Products above 24 V, and vehicles meant for public roads, are not treated as electric toys (INMETRO FAQ).
Must the INMETRO seal be shown in online shops?
Yes. Portaria 178/2022 requires the seal information to be visible on each page that offers a product subject to conformity assessment.
Who checks toys on the Brazilian market?
INMETRO and the Brazilian Network of Legal Metrology and Quality (RBMLQ-I), through formal checks of the seal and registration and technical tests.
What are the penalties for irregular toys in Brazil?
Those in Law 9.933/1999: warning, fine from R$100 to R$1,500,000, ban, seizure, destruction, and suspension or cancellation of the registration.
Does importing toys need INMETRO consent?
INMETRO consents to import licences for products under compulsory regulation (Portaria 137/2022). In its 2020 risk table, toys are risk III, which keeps import consent.
How does Compliant Always help with selling in Brazil?
Our team reads the rules for the markets you sell in. Compliant Always shows which apply to your product, keeps the documents behind each one ready, and watches the sources for changes. It shows what the requirements say and what your documents show; you decide.

Sources

Compliant Always is a product of Lettuce Labs LLC. It shows what requirements say and what your documents show. It is not legal advice, and you decide.

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