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Selling consumer products in Brazil

In Brazil, ANVISA regulates food, supplements, baby food, cosmetics, cleaning products and food contact materials; MAPA regulates beverages, alcohol, pet food and products of animal origin; INMETRO regulates toys, appliances, textiles and quantity marking; ANATEL homologates telecom products. The Consumer Defence Code requires information in Portuguese.

Updated · Each section links to the official source it comes from

Health products and food
ANVISA (Agência Nacional de Vigilância Sanitária)
Beverages, alcohol, pet food
MAPA (Ministério da Agricultura e Pecuária)
Toys, appliances, textiles
INMETRO, under Conmetro rules
Telecom and radio
ANATEL homologation
Label language
Portuguese (Consumer Defence Code, Article 31)
Enforcement
Federal bodies with state and municipal authorities

By product

What each kind of product has to meet in Brazil.

Before a product goes on sale

The questions to answer, in the order they usually come up.

  1. 1Which regulator covers the product, and which rule sets its requirements? Read more
  2. 2Does it need registration, notification or certification before sale? Read more
  3. 3Does the label give the information the Consumer Defence Code requires, in Portuguese? Read more
  4. 4How does it come into Brazil, and who consents to the import? Read more

The rules, by area

What each area covers, the texts that set it, and what the official pages say.

Who regulates what

The federal bodies that write and enforce product rules, and which products each covers.

  • ANVISA coordinates the registration, inspection and control of foods, including beverages, bottled waters, additives, food contact materials, contaminants and labelling (ANVISA food page); it also regulates supplements, infant formula, cosmetics and saneantes.
  • MAPA regulates beverages and wine under Law 8.918/1994 and Decree 12.709/2025, pet food under Decree 12.031/2024, and products of animal origin through its Federal Inspection Service (SIF).
  • INMETRO carries out the technical regulations Conmetro issues under Law 9.933/1999, including toys, household appliances, textile and footwear labelling, metal cookware and the quantity marking of pre-packaged goods.
  • ANATEL certifies and homologates telecommunications products under Law 9.472/1997.

How we help: Compliant Always works out which regulators and rules apply to your product and keeps the documents behind each one ready. Ask about this

Before sale

The ways a product is put on record or assessed before it is sold.

  • Foods are registered with ANVISA, notified to ANVISA, or communicated to the local health authority, by category; some are exempt (RDC 843/2024).
  • Cosmetics in nine groups, such as sunscreens and repellents, are registered; others are communicated to ANVISA before sale (RDC 907/2024).
  • Cleaning products are notified (risk 1) or registered (risk 2) with ANVISA (RDC 989/2025).
  • INMETRO-regulated products are certified or otherwise assessed, carry the conformity seal and, where required, are registered (Portaria 200/2021).
  • Beverage and pet food establishments and products are registered, cadastrados or exempt with MAPA.

How we help: Compliant Always keeps each filing, certificate and registration with the product, dated, and shows what is due for renewal. Ask about this

Consumer law and language

The Consumer Defence Code's duties, which apply across product types.

  • Products may not carry risks beyond the normal and foreseeable (Article 8), and a supplier that learns of a danger after sale informs the authorities and consumers immediately (Article 10).
  • The manufacturer, producer and importer answer for defects regardless of fault, including insufficient information (Article 12).
  • Information is correct, clear, precise and prominent, in Portuguese, on characteristics, quantity, composition, price, guarantee, expiry, origin and risks (Article 31).
  • Selling products that do not follow the rules of official bodies is an abusive practice (Article 39 VIII).

How we help: Compliant Always reads your Portuguese labels against the particulars that apply, with the source beside each. Ask about this

Import

Which body consents to an import, and what goods must show on arrival.

  • ANVISA consents to imports of goods under health surveillance through the SISCOMEX import licence, and sets the minimum information on the pack on arrival (RDC 81/2008).
  • Imported beverages enter only with MAPA authorisation and must meet the Brazilian identity and quality standard (Decree 12.709/2025).
  • INMETRO consents to import licences for products under compulsory regulation (Portaria 137/2022), and imports carry the seal before entry.

How we help: Compliant Always keeps the certificates and labels each shipment needs with the product, and shows what is missing before it leaves. Ask about this

Who answers for what

WhoWhat they answer forHow we help
ManufacturerRegularisation or certification, the label and the product's safety.Filings, certificates and test reports kept with each product.
ImporterRegularising imported products, import consent and the Portuguese label.Suppliers' documents read and dated before the goods arrive.
Brand ownerWhat the label, claims and advertising say.Labels read against the particulars, with the source for each.
RetailerSelling regularised, conforming products, and showing seal information online.Questionnaires answered from the record of each product.

States and municipalities

Under the Consumer Defence Code, the federal government, the states and the Federal District make concurrent rules on production, distribution and consumption, and together with the municipalities they oversee and control production, distribution and advertising (Article 55).

Health surveillance is shared: state, Federal District and municipal health authorities license food establishments and receive the communication of start of manufacture for many foods, and INMETRO's delegated state bodies (IPEMs) inspect regulated and pre-packaged products on the market.

Questions businesses ask

Who regulates consumer products in Brazil?
ANVISA for food, supplements, baby food, cosmetics, cleaning products and food contact materials; MAPA for beverages, alcohol and pet food; INMETRO for toys, appliances, textiles and quantity marking; ANATEL for telecom products.
Do labels in Brazil have to be in Portuguese?
Yes. The Consumer Defence Code requires correct, clear and prominent information in Portuguese (Article 31), and the product rules for food, drinks, cosmetics, cleaning products, pet food and textiles repeat it.
Do I need to register food with ANVISA?
Depending on the category, food is registered, notified, communicated to the local health authority or exempt (RDC 843/2024 and IN 281/2024).
Do cosmetics need registration in Brazil?
Only nine groups, such as sunscreens, repellents and hair straighteners. Other cosmetics are communicated to ANVISA before sale (RDC 907/2024).
Who regulates alcohol and pet food in Brazil?
MAPA: beverages and alcohol under Law 8.918/1994 and Decree 12.709/2025, and pet food under Decree 12.031/2024.
What is INMETRO?
Brazil's national metrology, quality and technology institute. It carries out Conmetro's technical regulations, runs conformity assessment and the conformity seal, and enforces with its delegated state bodies (Law 9.933/1999).
Do telecom and radio products need approval in Brazil?
They are certified and homologated by ANATEL, under Law 9.472/1997, through the Certifica platform since 8 September 2026.
Who enforces product rules in Brazil?
The federal regulators, with state and municipal health authorities for health products and INMETRO's delegated state bodies for regulated goods. Under the Consumer Defence Code, the federal government, states and municipalities oversee production and sale.
How does Compliant Always help with selling in Brazil?
Our team reads the rules for the markets you sell in. Compliant Always shows which apply to your product, keeps the documents behind each one ready, and watches the sources for changes. It shows what the requirements say and what your documents show; you decide.

Sources

Compliant Always is a product of Lettuce Labs LLC. It shows what requirements say and what your documents show. It is not legal advice, and you decide.

Tell us what you make, and we will show you the rules for it.

Name the product and the markets you sell in. We will come back to you with what applies in Brazil and what your paperwork needs to show.

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